Farming implies seeds, nurturing, and harvesting the final crop. Farming online leads and converting them to buyers means planting the seed of need and necessity when it comes to buying and selling property.
Buyers expect a lot from their real estate professional. Their presence on the Internet is only one of those expectations. In today’s commercial world, it is a very important element of professionalism. Without this presence, a real estate agent is simply without a valuable impression people expect.
There are a number of expectations when nurturing online leads:
- Respond quickly, regardless of how you are contacted; website contact form, email, text, instant message and any social media comment. This should occur within the hour.
- Have valuable information such as interactive maps, professional photos, and videos of current listings as well as neighborhood information on your website.
Your focus should be on the 3 E’s:
- You will Educate them on the house, the neighborhood, and the buying process.
- You will Empathize with them on what they want and do what is necessary to get that for them.
- You will then Encourage them into making the decision they know is right.
Farming online leads into buyers, again and again, results from you knowing how to plant and nurture in a professional way.
Additional information on marketing your business and buying and selling can be found at ERA Real Estate.
Photo: Vichaya Kiatying-Angsulee via Freedigitalphotos.net
