Inman Connect may have wrapped last month, but we’re still talking about all the valuable ideas, content and key learnings that came out of it – including what books everyone was reading.
Each book featured below delivers powerful insights and helpful strategies that are beneficial to brokers and agents at any stage of their career. Take a look at the top books every real estate professional should add to their reading list this year:
- “Design to Grow: How Coca Cola Learned to Combine Scale and Agility” by David Butler:
Summary: Coca-Cola’s innovation chief discusses how the brand learned to use design to improve upon their ability to scale, while remaining agile enough to adapt to ever-evolving market conditions.
Why it’s a good read: “Design to Grow” provides examples on how broker owners can stay creative, scale the business and remain flexible in the ever-changing real estate economy.
- “Zillow Talk: The New Rules of Real Estate” by Spencer Rascoff:
Summary: Zillow CEO Spencer Rascoff highlights the current trends in the real estate market and the science behind where and how consumers of this generation live.
Why it’s a good read: “Zillow Talk” offers a glimpse into the online real estate giant’s massive database of analytics, behavioral predictions and trend observations – helping to outline where brokers and agents need to be making changes in order to keep up with the new realm of real estate.
Summary: Simon Sinek uses the true stories of leaders from various industries to showcase how you can create stable, adaptive and confident teams if you first develop an internal circle of trust (also known as a “Circle of Safety”) that offers support to employees as they take on external challenges.
Why it’s a good read: Simon’s book offers great advice and leadership strategies for broker owners to leverage in order to develop a safe and supportive work environment and a strong, nimble team.
- “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell:
Summary: “The Tipping Point” examines the sociological behaviors of consumers and the way in which those behaviors relate to the consumption of products and the dissemination of ideas.
Why it’s a good read: Not only does “The Tipping Point” offer a glimpse into what makes certain ideas, trends or products catch on, it also relates to the purchasing behaviors of consumers and what makes them tick – crucial to understand for brokers and agents.
- “The Thank You Economy” by Gary Vaynerchuk:
Summary: Gary Vaynerchuck discusses the impact the Internet era has had on traditional business models and how companies of today will need to start focusing on creating personalized, one-on-one relationships with their customers via social media in order to stay ahead of the competition.
Why it’s a good read: “The Thank You Economy” outlines the importance of using social media to show your customers that they are valued. Traditional advertising campaigns are starting to become secondary and businesses from all industries – including real estate – will need to start making the shift.
- “Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder” by Arianna Huffington:
Summary: In “Thrive,” Arianna Huffington redefines what it means to be successful – that it should not only be about career advancement, but also health, happiness, generosity and purpose.
Why it’s a good read: Not only does “Thrive” serve as a great source of inspiration for today’s broker/agents who often operate on an “always-on” mentality, it also challenges readers to rethink their approach to maintaining a happy and healthy work-life balance – a task that can sometimes be difficult for real estate professionals.
Summary: The “Harvard Business Review” aims to provide decision makers key success factors and insights about the latest developments in the fields of management and business.
Why it’s a good read: The “Harvard Business Review” offers first-hand contributed content from some of today’s leading business executives. Whether you are looking to expand your company’s size, market to new consumers, or improve upon the internal culture of your organization, “Harvard Business Review” is a great resource for strategies and expert advice to help you get there.
