Selling a high-end home presents certain challenges for real estate agents. You can’t rely on your tried and true methods of listing and selling, since these properties require a very different approach.
Here are some tips on listing and selling luxury homes to help you feel a bit more comfortable:
- Focus on custom amenities and intangibles. These aspects of luxury homes are what you should use to determine a reasonable listing price. In order to do this, it’s crucial to visit the home in person and note as many details as possible about the property and surrounding area.
- Refer to comparable homes as “relevant.” Use this term to discuss similar homes with clients instead of saying “comparable,” which could lead to an argument. Relevant means that other homes have certain things in common with the luxury property, but they have notable differences as well.
- Build a strong online presence. Don’t rely on print sources to market a luxury home. You’ll reach a higher number of interested buyers by marketing the property online.
- Establish a good network. Learn what you can from other luxury agents, and talk to public relations professionals who handle high-end clients. You should also build relationships with reporters and writers in order to get the word out about the home.
- Call attention to brands. When listing and selling luxury homes, note any high-end brands that these homes feature. Doing so makes these more appealing to clients looking for a luxury home.
- Find a mentor. If you’re not familiar with the high-end lifestyle, find a mentor with experience doing high-end sales. This type of research helps you understand your targeted market better.
Need more advice on how to price and sell luxury properties? Visit ERA Real Estate, and follow us on Facebook.
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