Hiring a real estate agent seems like a no-brainer, but some buyers and sellers decide to handle things themselves or choose an agent without really checking their qualifications. You can attract more business and boost sales by understanding how agents help buyers and sellers. This gives you a competitive advantage that will show your clients how valuable your services are.
These are a few of the qualities that most clients look for in a real estate agent:
- Knowledge: Impress clients by showing how knowledgable you are with the real estate market in their area and how much you know about buying and selling homes so you can make the process go smoothly.
- Communication skills: Clients want a real estate agent who promptly responds to their questions and concerns. They also want someone who pays attention to what they want by only showing them homes that have the features they’re interested in.
- Negotiation skills: Buyers and sellers rely on an agent to try to get them the best deal on a house.
Interested in learning more about how agents help buyers and sellers? Visit ERA.com for expert advice, so you can expand your client base and close more deals.
photo credit: Windermere Southern California via photopin cc
