ERA.com offers personalized real estate listing searches and improved navigation to create an online experience that is attuned to individual customers’ needs
PARSIPPANY, N.J. (March 5, 2009) – ERA Franchise Systems LLC announced today the re-launch of its newly redesigned Web site, ERA.com, making the home buying and home selling experience easier and more convenient for customers worldwide. Building on a distinguished history of outstanding customer service and technological innovation in the marketing and sale of real estate, this Web site offers personalized search capabilities, and other significantly expanded features that cater to buyers’ and sellers’ needs.
Key Points:
- ERA Real Estate updates and expands Web site, ERA.com, to include new personalized search capabilities for homebuyers and homesellers
- ERA.com is a leading global resource for national and international real estate listings
- New search capabilities and intuitive controls allow ERA Real Estate to connect with today’s active consumers throughout all stages of homeownership
“A key design goal of ERA.com has always been to position the site as the global real estate portal,” said P.J. Martin Smith, senior vice president, Marketing, ERA Franchise Systems LLC. “ERA.com has become an essential real estate resource, as advances in Web technology now make it possible to pinpoint and cater to individual consumers’ unique wants and needs. By offering personalized search capabilities and intuitive controls, the new site allows us to better connect with today’s active consumers throughout all stages of homeownership.”
Expanding on the site’s reputation as an innovative global resource for real estate customers, the new ERA.com offers access to more than 3 million national and international listings, including a full inventory of properties from the Multiple Listing Service (MLS), as well as enhanced capability to locate both commercial and rental properties.
“Representing millions of properties in neighborhoods around the world, ERA.com and the worldwide network of ERA member brokers are better positioned to provide customers with the highest level of service before, during and after the sale of a property,” added Martin Smith.
Other new features include:
- Intuitive controls for easier navigation
- RSS property feeds
- Automatic currency conversion for international buyers
“The greatly expanded scope of listings available through the new ERA.com, as well as the advanced navigational and search features of the site are indicative of ERA Real Estate’s in-depth understanding of the needs of the global real estate buyer and seller, leading to innovative solutions that meet or exceed their expectations,” Martin Smith said.
To personally experience the unique features of the new ERA Web site, visit ERA.com.
