Two months ago I embarked on a whirlwind 36-hour trip from New Jersey to Los Angeles to tour the venue of the 2014 ERA® International Business ConferenceL.A. LIVE, the red carpet mecca of the world in downtown Los Angeles.

Before that trip I never thought twice of where Hollywood’s red carpet events, award shows and movie premiers were held. As many of you do, I just watched those events on TV or read about them the next day in a gossip column.
I was blown away when I realized that, at all of these events, L.A. LIVE took center stage behind the scenes:

L.A. LIVE Award Shows:

And we’ll be holding our flash mob right there – on Nokia Plaza – where all those red carpets are held.

L.A. LIVE Red Carpet Movie Premieres:

movie

L.A. Live – it’s the home of the STAPLES Center (go Lakers!), Nokia Theatre, the Grammy Museum, hotels and a ton of restaurants. But I’m here to tell you – L.A. LIVE isn’t just an entertainment center. It’s the host for Hollywood’s glitz, glamour and paparazzi (who knew!), and best of all… it’s the location for the ERA International Business Conference!

I’ll see you there!

photo credits: BizBash.com & The Hunger Games