With graduation season right around the corner, soon-to-be grads are scoping out companies and eyeing job boards now. And what they’re looking for is a solid, resume-building job that will serve as the foundation of their career. And if you’re running a real estate company and looking for new ways to attract fresh young talent, this is a way to do it.
Getting Gen Y in the door of a real estate company in administrative or support positions is a great way to introduce grads to real estate – even if they’re not ready to sell right away. Some of these jobs do require a real estate license and can help a grad earn a salary as they learn the real estate ropes.
Whether you’re thinking of setting up a full-time recent grad job or a part-time intern program, here are seven jobs to get college students and recent grads interested the real estate business:
#1: Market Analytics Manager (finance degree)
Conduct CMA’s for your agents on demand.
#2: Business Development / Lead Management Manager (marketing degree)
Respond in real-time to customer inquiries and call FSBO’s (note: would require a real estate license).
#3: Social Media Strategist (communication degree)
Create a social media strategy for your company.
#4: Technology Coach (any degree)
Coach agents and staff about new technology, such as social media platforms and new web tools.
#5: Videographer (film degree)
Gather testimonials with customers at their closing. Interview neighbors and local businesses to showcase community.
#6: Transaction Management Specialist (legal degree)
Manage the company’s everyday transactions.
#7: Customer Appreciation & Retention Manager (marketing or communication degree)
Reach out to past clients and provide quarterly updates on neighborhood.
According to the 2012 ERA® Generation Y: Rethinking Recruiting Industry Report, Gen Y knows very little about what a career in real estate really entails, but they do like the idea of a career where they can help build communities, cultivate their network, do something different every day and work independently – with a supportive leader. The research also finds that Millennials who know someone in real estate are nearly twice as likely to be interested in a career in real estate.
As with any relationship, first impressions count. Part of your program could include offers to pay for their real estate license or pair them up with a top agent to shadow once a week. As the college grads morph into young professionals, they will be in your office see the rewards and job growth opportunities at your company.
