A recent article from REALTOR Magazine Online offered helpful alternatives to five common phrases and questions brokers and agents use on a regular basis. The piece suggests that rather than telling people why working with you is the best decision, real estate professionals are better off asking potential clients their opinions on what makes a successful agent/client relationship.
For example, rather than saying, “Here’s how I can help you,” ask, “What challenges are you facing that you think would stop you from buying or selling?” This concept rang true to us – it’s key to understand a client’s motivations and needs before sharing our strategies and advice with them. Doing so leads to more effective communication and a stronger relationship that is built on trust.
Image via Realtor Magazine.