With so much research and purchasing based on web searches, establishing an online marketing presence is crucial for present day real estate agents. Buyers often use search engines to research real estate agents before calling, so if you are not established online, you will miss out on potential leads. Read these five steps for establishing an online marketing presence to boost your business.

  1. Online Identity. How do you want buyers to identify you? If you want to emphasize your background in real estate, you may consider bringing a real estate term into the name of the website. Make it memorable and easy to find in search engines.
  2. Create Social Media Accounts with Personalized URLs. When your business or name is typed into a search engine, you want to be sure you control the social media accounts under that name. Facebook, Twitter, Google+, and LinkedIn are examples of good social media accounts to maintain.
  3. Develop Content. A good way to enhance search engine optimization is to create a stream of fresh, relevant content through a blog or social media channel. People searching for you will learn to trust you as a source of good information.
  4. Promote Your Brand Name. Your brand and message should be consistent in your online and offline materials. Make sure your web presence is listed on your traditional marketing materials.
  5. Promote Your Content. Now that you are producing a consistent stream of relevant and helpful information on a blog or social media site, be sure that your content is promoted consistently through other social media channels for maximum exposure.

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