When it comes to generating real estate leads, email is number one. Email is not only the most popular way people share content with family and friends, surveys also indicate that 77% of customers would like to get emails from companies they are interested in. You’ll find four great email marketing solutions for realtors and agents.

  1.  Send E-Cards and Newsletters. If you’re vigilant and selective in who you send your Recently Sold and Recently Listed e-fliers and e-cards, they can become a very valuable source in generating motivated leads. Think of the people on your email list. Do you have certain people who are interested in a specific area? The next time you list or sell a house in that area, be sure to let them know. Consider also sending out a monthly newsletter to keep in touch with your contacts. Avoid the hard sell in newsletters – offer tips and interesting information instead.
  2. Send Special Offers. Think about what you can offer past and potential clients that they would be interested in. Can you offer a free home appraisal or an overview of the market? How about a referral program? Send out an occasional email offering a something special with specific instructions on how to get it. Email offers are a great way to find new leads and make sales.
  3. Create a Drip Marketing Plan. Assign each new lead to a drip marketing campaign in your customer relationship management (CRM) platform. Automating the drip marketing process will ensure your leads are contacted periodically with a mix of emails and reminders to keep in touch.

With the right CRM in place, you’ll see a great return on your email marketing efforts. To learn more about email marketing solutions for realtors and agents or marketing your realty business, visit Owning the Fence and ERA.

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