Well thought out real estate contact management practices will make your business much more efficient and they’ll also boost your referrals. Establishing an organized system will empower you be proactive, manage relationships and remain fully in control of your schedule. It’ll also help you stay in touch with former clients and nurture leads. Here are some best practices and tips for contact management.
A real estate contact management system should store all of the contact information for your former clients, current prospects and those who you plan on pursuing in the future. This way you’ll have a single place to organize all relevant data to help you track referrals, stay aware of appointments and maintain a schedule.
Your database is one of your business’s few physical assets. Every realtor should maintain a thorough and well organized database. The best realtors stay on top of their database’s information to create an efficient means of contacting clients but also to create a marketable product that can be sold when they exit the business. The database should empower you to reach out to numerous contacts in a variety of ways. This requires that you divide your database’s contacts into distinct groups. Keep clients separate from prospects so that the content of your communications can be quickly and effectively tailored to each particular audience.
No matter how much success you attain, you should always stay in touch with former clients. Oftentimes, the cultivation of these relationships can prove to be more financially beneficial than the pursuit of new leads. Former clients might need your services int he future and they have the potential to recommend you to others. It’s cheaper for realtors to maintain existing relationships than it is to search for new ones.
If you are interested in learning more about real estate strategies, reach out to ERA Real Estate today.
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