For 34 years, ERA American Real Estate has been one of the most influential companies in the Northern Florida real estate industry. Over this period of time, Broker/Owner Gloria Frazier has established a business plan that keep agents top of mind, a tactic she believes has played an instrumental role in the company’s success.

Creating an opportunistic environment:

ERA American Real Estate is committed to providing as much value as possible to not only its customers, but to its employees as well. Gloria and her leadership team create a variety of opportunities for agents, administrators and consumers alike to achieve financial security and independence, an effort perpetuated by the company’s mission statement: “We change lives through real estate.” Gloria treats every ERA American associate with the utmost professionalism and respect and encourages them to pursue their dreams, supporting them however possible and advising her team to do the same.

Providing a full-service agency:

Real estate companies in any given area are in direct competition for the top producing real estate professionals in their region. ERA American sets itself apart from other brokerages by offering a full range of services to its associates. Agents who join ERA American reap the benefits of aligning with a well-respected, established national brand, and have access to additional resources they might not have elsewhere. Some of these benefits include access to a listing coordinator, who optimizes listings to their fullest potential, as well as access to an internal marketing department, providing lower cost and more convenient ways for agents to build their personal brands.

Looking ahead:

Even as the real estate industry around her changes, Gloria’s top priority remains the same. She and her team are committed to helping current associates stay and new agents become as productive as possible. They go above and beyond to provide agents with the most effective online and in-person training tools, adapting the tactics they use to recruit and retain the best real estate professionals whenever necessary.

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